Laser Performance | Lexus Dome Opening Night
In June 2017 Sila Sveta created this choreographic performance with custom laser system to mark the opening of Lexus Dome. We partnered with choreographer Oleg Glushkov and Tundra team to stage this forward-thinking act employing the latest technologies and to tell the story of the brand's inspiration and philosophy through the language of live performance. Lexus Dome was a multifunctional space in Moscow City complex created by Action markenting agency in collaboration with Dentsu Aegis Network and Sila Sveta, where we also created a series of interactive installations introducing visitors to the world of design and technologies of Lexus craftsmen.
In June 2017 Sila Sveta created this choreographic performance with custom laser system to mark the opening of Lexus Dome. We partnered with choreographer Oleg Glushkov and Tundra team to stage this forward-thinking act employing the latest technologies and to tell the story of the brand's inspiration and philosophy through the language of live performance. Lexus Dome was a multifunctional space in Moscow City complex created by Action markenting agency in collaboration with Dentsu Aegis Network and Sila Sveta, where we also created a series of interactive installations introducing visitors to the world of design and technologies of Lexus craftsmen.