Overwatch 2 - Lessons in Chasing a New Audience
Blizzard tried attracting a different type of player with Overwatch 2. How's that turned out? The related Diablo Immortal video I mentioned - https://youtu.be/YUaaSG-iG-g 0:00 Intro 2:06 Redefining The Customer 5:22 The Perks of Redefining The Customer 6:43 The Pitfalls of Redefining The Customer 10:10 Final Thoughts
Blizzard tried attracting a different type of player with Overwatch 2. How's that turned out? The related Diablo Immortal video I mentioned - https://youtu.be/YUaaSG-iG-g 0:00 Intro 2:06 Redefining The Customer 5:22 The Perks of Redefining The Customer 6:43 The Pitfalls of Redefining The Customer 10:10 Final Thoughts