Branding an Auto Repair Shop with Zar Syed Part 2
Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for the best of Canton Awards for Auto Repair shops. In this episode, Zar gets into the nitty gritty of his approach to auto repair, advertising, and dealing with negative reviews. If you’re a small business owner, this episode is a must listen Key Takeaways: 1. People are willing to pay for good service 2. Effective Advertising is about reaching your target audience where they are The branding deep dive podcast is a podcast where we have in depth discussions about what brands are doing well to drive customer loyalty, and how you can take those principles and apply them in your own brand. The hosts are Ahmed Cheema, a student of brand strategy, and Abdul Mannan, a graphic designer and aspiring physician. Check out the Podcast: Apple Podcasts: https://tinyurl.com/BDDApple Spotify: https://tinyurl.com/BDDSpotify Amazon Music: https://tinyurl.com/BDDAmazon Google Podcasts: https://tinyurl.com/BDDGoogle
Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for the best of Canton Awards for Auto Repair shops. In this episode, Zar gets into the nitty gritty of his approach to auto repair, advertising, and dealing with negative reviews. If you’re a small business owner, this episode is a must listen Key Takeaways: 1. People are willing to pay for good service 2. Effective Advertising is about reaching your target audience where they are The branding deep dive podcast is a podcast where we have in depth discussions about what brands are doing well to drive customer loyalty, and how you can take those principles and apply them in your own brand. The hosts are Ahmed Cheema, a student of brand strategy, and Abdul Mannan, a graphic designer and aspiring physician. Check out the Podcast: Apple Podcasts: https://tinyurl.com/BDDApple Spotify: https://tinyurl.com/BDDSpotify Amazon Music: https://tinyurl.com/BDDAmazon Google Podcasts: https://tinyurl.com/BDDGoogle