Vodafone- You and I ad campaign
In year 2003 , when several telecom operators were competing for a share of growing mobile phone market ; Hutch ( now Vodafone ) launched an advertising campaign, which was an instant hit. The campaign called 'You & I' , showed a pug following a boy in unlikely locations, prompting the tagline, "Wherever you go, our network follows.' The campaign was well received all over India and resulted in a huge brand recall for the operator. Though the idea was unique, magic happened because of its simplicity. It definitely shows how a simple idea, if executed well can amass huge popularity and benefit for the brand !! For more brand tales visit - www.yourbrandtale.com #Vodafone #Cheeka # #branding #advertising
In year 2003 , when several telecom operators were competing for a share of growing mobile phone market ; Hutch ( now Vodafone ) launched an advertising campaign, which was an instant hit. The campaign called 'You & I' , showed a pug following a boy in unlikely locations, prompting the tagline, "Wherever you go, our network follows.' The campaign was well received all over India and resulted in a huge brand recall for the operator. Though the idea was unique, magic happened because of its simplicity. It definitely shows how a simple idea, if executed well can amass huge popularity and benefit for the brand !! For more brand tales visit - www.yourbrandtale.com #Vodafone #Cheeka # #branding #advertising