Zero Gravity
Zero Gravity is a collaborative experiment by Sila Sveta and Louder Agency in finding a new approach to car presentation. Two industrial robotic arms hold and rotate a full-scale car model, while their movements are synchronised with and complemented by projection mapping on the car as well as the video on the background wall, all in one multi-technological performance. Producers: Alexander Us, Alexey Rozov Creative Director: Alexander Us Art Director: Ilya Balakin Project Manager: Ekaterina Rezvova Concept Artists: Ilya Balakin, Adeliya Koldarova, Dmitriy Markov Supervisor: Denis Astakhov General Artists: Alexey Churochkin, Arthur Kondrashenkov, Maksim Bitiukov, Maksim Rudakov, Vitaliy Babich, Dmitriy Markov Music and Sound Design: Monoleak Mapping Projection Crew: Dmitriy Napolnov, Denis Akopov, Maksim Tulin Technical Crew: Mursal Mamedov, Sergey Zakharov, Mikhail Portnov Filming and Editing: Evgeniy Arkhipov
Zero Gravity is a collaborative experiment by Sila Sveta and Louder Agency in finding a new approach to car presentation. Two industrial robotic arms hold and rotate a full-scale car model, while their movements are synchronised with and complemented by projection mapping on the car as well as the video on the background wall, all in one multi-technological performance. Producers: Alexander Us, Alexey Rozov Creative Director: Alexander Us Art Director: Ilya Balakin Project Manager: Ekaterina Rezvova Concept Artists: Ilya Balakin, Adeliya Koldarova, Dmitriy Markov Supervisor: Denis Astakhov General Artists: Alexey Churochkin, Arthur Kondrashenkov, Maksim Bitiukov, Maksim Rudakov, Vitaliy Babich, Dmitriy Markov Music and Sound Design: Monoleak Mapping Projection Crew: Dmitriy Napolnov, Denis Akopov, Maksim Tulin Technical Crew: Mursal Mamedov, Sergey Zakharov, Mikhail Portnov Filming and Editing: Evgeniy Arkhipov