2018 MERCEDES-BENZ E-CLASS CABRIOLET 2017 Geneva Motor Show

Both coupe and cabriolet versions of the Mercedes-Benz E-Class range are on display at this year’s Geneva Motor Show. But one day in the future, Mercedes might not be so inclined to sell two-door “specialty” models. The problem? Customers shift inexorably toward buying SUVs, says Daimler AG chairman of the board and head of Mercedes-Benz Cars Dr Dieter Zetsche. “These specialty cars, the coupes or convertibles, always were niche cars,” he told a group of American reporters in Geneva. In the future, “we will have coupes but perhaps less.” The problem is that Mercedes doesn’t plan its business models only for one sales region but globally. As fewer customers worldwide bought traditional cars and switched to SUVs, Zetsche said the company made up lots of volume thanks to growth in China. But the Chinese market pretty much only takes sedans, which doesn’t help with a global business case for two-door cars. Production Music courtesy of Epidemic Sound! ES_Perfectly Opposite - Simon Gribbe