Music Industry Revenue Streams: Tiered Ticketing, Sponsorship, and Merchandising at Music Festivals

Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Earn Your Music Business Master’s Degree Online with Berklee: https://berkonl.in/2GTFTCd In this video, Berklee Online instructor John Kellogg gives an overview of the revenue streams associated with music festivals. He discusses the various categories and tiers of tickets that are commonly made available to festival attendees, demonstrating how they create quasi-individualized experiences for consumers. He also examines sponsorship, merchandising, and vendor marketplaces as music festival revenue streams, with attention to the millennial generation as a target market. About John Kellogg: John Kellogg is an entertainment attorney, who has represented some of the biggest names in R&B, including the O’Jays, Levert, members of Bad Boy Records, and more. He is also the Program Director for Berklee Online’s Music Business master’s program, for which he authored the Music Business Revenue Streams course. He’s a former Chair of the Music Business department at Berklee College of Music and a former vocalist for Cameo. About Berklee Online: Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.twitter.com/BerkleeOnline http://www.instagram.com/berkleeonline/ Music Business Revenue Streams | 360° Deal | 360-Degree Deal | Berklee | Berklee Online | Music Business | John Kellogg | Cameo | Robbie Williams | The O’Jays | Levert | Bad Boy Records | Music Festival | Tickets | Camping | Glamping | Sponsorship | Brand Partnership | Millennials | Coachella