How Apple iOS Update affects your open rate reporting
https://thebusinesscatalyst.co.uk/blogs/ios15-updates-and-email-open-rates/ Since Apple’s iOS 15 update in September 2021, any email opened using an Apple mail software (known as a ‘client’) will be pre-opened by Apple, giving any marketeers false positives. About 25%-50% of users use an Apple mail software to open their emails (even if they are using Gmail or Outlook to send/receive their mails).
https://thebusinesscatalyst.co.uk/blogs/ios15-updates-and-email-open-rates/ Since Apple’s iOS 15 update in September 2021, any email opened using an Apple mail software (known as a ‘client’) will be pre-opened by Apple, giving any marketeers false positives. About 25%-50% of users use an Apple mail software to open their emails (even if they are using Gmail or Outlook to send/receive their mails).