The deep-dive business review on your brand
The deep-dive business review takes a 360-degree look at your brand. Too many marketers are not taking the time to dig in on the marketing analytics. There is no value in having access to data if you are not using it. The best brand leaders can tell strategic stories through analytics. Conduct a deep-dive business review at least once a year on your brand. Look at it like a brand audit that helps you dig in and see what’s going on. To read more: https://beloved-brands.com/deep-dive-business-review/ Marketplace: First, look at the overall category performance to gain a macro view of all significant issues. Then, dig in on the factors impacting category growth, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations. Also, look at what is happening in related categories, which could impact your category or replicate what you may see next. Consumers: Use marketing analytics to understand your consumer target. Try to understand the consumer’s underlying beliefs, buying habits, growth trends, and critical insights. Use the brand funnel analysis and leaky bucket analysis to uncover how they shop and how they make purchase decisions. And, try to understand what they think when they buy or reject your brand at every stage of the consumer’s purchase journey. Uncover consumer perceptions through tracking data, the voice of the consumer, and market research. Channels: Use marketing analytics to assess the performance of all potential distribution channels and the performance of every major retail customer. Understand the strategies, and how well your brand is using their available tools and programs. Your brand must align with your retail customer strategies. Competitors: Dissect your closest competitors by looking at their performance indicators, brand positioning, innovation pipeline, pricing strategies, distribution, and the consumer’s perceptions of these brands. To go even deeper, use marketing analytics to map out a strategic brand plan for significant competitors to predict what they might do next. Use that knowledge within your brand plan. Brand: Analyze your brand through the lens of consumers, customers, competitors, and employees. Then, use various marketing analytics tools including brand funnel data, market research, marketing program tracking results, pricing analysis, distribution gaps, and financial analysis. Focus on managing your brand’s health and wealth. If you wish to read more on the monthly report https://beloved-brands.com/monthly-report/ This sets you up for building your marketing plan. https://beloved-brands.com/marketing-plans/
The deep-dive business review takes a 360-degree look at your brand. Too many marketers are not taking the time to dig in on the marketing analytics. There is no value in having access to data if you are not using it. The best brand leaders can tell strategic stories through analytics. Conduct a deep-dive business review at least once a year on your brand. Look at it like a brand audit that helps you dig in and see what’s going on. To read more: https://beloved-brands.com/deep-dive-business-review/ Marketplace: First, look at the overall category performance to gain a macro view of all significant issues. Then, dig in on the factors impacting category growth, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations. Also, look at what is happening in related categories, which could impact your category or replicate what you may see next. Consumers: Use marketing analytics to understand your consumer target. Try to understand the consumer’s underlying beliefs, buying habits, growth trends, and critical insights. Use the brand funnel analysis and leaky bucket analysis to uncover how they shop and how they make purchase decisions. And, try to understand what they think when they buy or reject your brand at every stage of the consumer’s purchase journey. Uncover consumer perceptions through tracking data, the voice of the consumer, and market research. Channels: Use marketing analytics to assess the performance of all potential distribution channels and the performance of every major retail customer. Understand the strategies, and how well your brand is using their available tools and programs. Your brand must align with your retail customer strategies. Competitors: Dissect your closest competitors by looking at their performance indicators, brand positioning, innovation pipeline, pricing strategies, distribution, and the consumer’s perceptions of these brands. To go even deeper, use marketing analytics to map out a strategic brand plan for significant competitors to predict what they might do next. Use that knowledge within your brand plan. Brand: Analyze your brand through the lens of consumers, customers, competitors, and employees. Then, use various marketing analytics tools including brand funnel data, market research, marketing program tracking results, pricing analysis, distribution gaps, and financial analysis. Focus on managing your brand’s health and wealth. If you wish to read more on the monthly report https://beloved-brands.com/monthly-report/ This sets you up for building your marketing plan. https://beloved-brands.com/marketing-plans/