Ambassador Marketing in 2021
Last year, Fohr made a shift in our approach from Influencer Marketing to Ambassador Marketing. We took a step back to look at the influencer marketing industry as a whole, the analytics behind what's working and what's not, and the uncomfortable truth we've learned is that most influencer marketing really isn’t working. It's a byproduct of an industry that's grown up really quickly, and the result is that a lot of the influencer work out there really isn't that thoughtful, or genuine. But how do you find new ambassadors who genuinely care about your brand, and continue to nurture the ones you already have? This Thursday, we'll be chatting with industry leaders about Ambassador Marketing, and how they'll be approaching in 2021: Brittany Hennessy, author of INFLUENCER: Building Your Brand in the Age of Social Media, the first senior director of influencer strategy & talent partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon August. Jade Kendle-Godbolt CEO of Life is Content, Influencer at LipsticknCurls, Founding Member of the American Influencer Council and #SephoraSquad member. Amalia Safran, Brand Communications Manager, OXO, a leading producer of household tools, including Good Grips, SoftWorks, Candela, SteeL and Tot brands.
Last year, Fohr made a shift in our approach from Influencer Marketing to Ambassador Marketing. We took a step back to look at the influencer marketing industry as a whole, the analytics behind what's working and what's not, and the uncomfortable truth we've learned is that most influencer marketing really isn’t working. It's a byproduct of an industry that's grown up really quickly, and the result is that a lot of the influencer work out there really isn't that thoughtful, or genuine. But how do you find new ambassadors who genuinely care about your brand, and continue to nurture the ones you already have? This Thursday, we'll be chatting with industry leaders about Ambassador Marketing, and how they'll be approaching in 2021: Brittany Hennessy, author of INFLUENCER: Building Your Brand in the Age of Social Media, the first senior director of influencer strategy & talent partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon August. Jade Kendle-Godbolt CEO of Life is Content, Influencer at LipsticknCurls, Founding Member of the American Influencer Council and #SephoraSquad member. Amalia Safran, Brand Communications Manager, OXO, a leading producer of household tools, including Good Grips, SoftWorks, Candela, SteeL and Tot brands.