Transforming into a Customer-Centric Organisation lecture at Peking University (2/4)
Professor Qusai Sarraf - IVIS Group CEO This module: Outlines how the Marketing function has changed with arrival of Omni-Channel Will focus on the three elements of Marketing Who – Understanding target customers What – Defining the offering How – Reaching the customers and delivering the offering
Professor Qusai Sarraf - IVIS Group CEO This module: Outlines how the Marketing function has changed with arrival of Omni-Channel Will focus on the three elements of Marketing Who – Understanding target customers What – Defining the offering How – Reaching the customers and delivering the offering